Customer Relationship Marketing

Mid-Weight CRM Campaign Executive: Online Retail – Cape Town

Previously disadvantaged candidates will be given preference.

We have a stunning opportunity for a highly talented, Mid-weight CRM Campaign Executive at a leading South African online retailer in Cape Town.

In this role, you will be responsible for briefing and sending campaigns via the company’s direct marketing channels (i.e. email, push notifications and in-apps), conducting A/B tests and performing analyses to optimise performance as well as assisting the greater Marketing team where necessary.

We’re looking for an independent, self-starter who pays meticulous attention to detail and works timeously to meet deadlines.  The successful candidate will have the privilege of working at a young, dynamic, hyper-growth company. Don’t miss out, apply today!


  • The creation, scheduling and sending of campaigns via the company’s Direct Marketing Channels. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs.
  • Working closely with the Retail, Promotional, Advertising and Design teams to ensure that all campaigns (email, push, and in-app) go out on time and accurately reflect products on site.
  • Administrative tasks such as but are not limited to creating and managing the briefing process, liaising with Buyers & Clients, managing the daily offers process  (briefing, checking, and sending), and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as required.
  • Planning, prioritising, and managing the campaign schedule. 
  • Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns.
  • Reporting and providing insights into the performance of campaigns to inform future campaigns.
  • Using data to inform the content and design of email, push, and in-app marketing campaigns.
  • Working closely with the CRM Manager to assist with building triggered lifecycle campaigns.
  • Conducting A/B Tests to inform more effective marketing campaigns.
  • Applying segmentation techniques to build appropriate email, push, and in-app notification audiences.
  • Using Liquid to build dynamic and personalised marketing campaigns.
  • Researching and keeping the team abreast of email and CRM competitor activities, trends, and best practices.
  • Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices.
  • Assisting with various Email CRM initiatives.
  • Supporting the greater Marketing team across functions (Brand & Communications, Retail, Design & Digital) in daily administrative tasks relating to Email and App Marketing.
  • Completing daily offers and Newsletter/Campaign Duty to ensure that these (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends).


The successful candidate must have/be:

  • Relevant tertiary education – a Degree/Diploma in a Marketing/Business-related field
  • 3-5 years of experience in an Email Marketing/CRM role
  • BRAZE certification after 6 months in the role
  • Experience in campaign reporting and analysis (advantageous)
  • Experience using Liquid or other template languages (advantageous)
  • Experience building triggered/lifecycle campaigns (advantageous)
  • Experience creating personalised marketing campaigns (advantageous)
  • Proven track record of being in a role of similar nature
  • Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines
  • Exceptional written Communication skills
  • A passion for retail and marketing is essential
  • Highly organised with strong administrative skills and the ability to multitask
  • Meticulous attention to detail
  • Independent
  • The ability to thrive under pressure and meet tight deadlines
  • A strong working knowledge of Google Sheets and Microsoft Excel is required
  • Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous)
  • Willing to take direction and able to work independently, demonstrating initiative
  • Comfortable working under pressure in a fast-paced environment
  • Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
  • Ability to take feedback constructively.

City: Cape Town
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Kim1052